Kenya boasts a fast-evolving marketplace, from technology to other aspects of the economy. In light of this, businesses in Kenya need something more than just data reports. Brands are under pressure to make better, faster decisions; about product development, market entry, pricing, positioning, and customer experience. But without the right insights, decision-making can easily fall flat.
That’s why the role of market research has evolved from being a back-office function to a strategic growth enabler. Today, businesses need more than just data points or static reports. They need research partners who can decode market signals, interpret consumer motivations, and guide evidence-based action. The firms that are succeeding in this space are those that deliver clarity, context, and commercial value, not just numbers.
In this feature, we spotlight four leading research firms operating in Kenya that exemplify this new standard. These are agencies that go beyond data collection to help businesses uncover opportunity, reduce risk, and make smarter moves in an increasingly competitive market.
These firms go beyond traditional data collection. They help businesses connect research to real-world actions.
1. Dalberg Research: Solutions-Focused Experts
Part of the global Dalberg Group, Dalberg Research focuses on delivering actionable solutions, not just reports. Their LOCAN database, Kenya’s largest geo-spatial tool, helps businesses plan expansions, target markets, and uncover new opportunities. Their work directly informs product launches, policy decisions, and financial strategies.
2. Pierrine Consulting delivers market research and strategic consulting services in Kenya, supporting businesses to understand consumer behaviour, market trends, and growth opportunities. With deep expertise in both qualitative and quantitative research, they work across sectors like food and beverage, beauty, and financial services. Their core offerings include bespoke research, innovation and brand health trackers, retail audits, and ad testing—all designed to deliver actionable insights. Pierrine also helps businesses uncover the “why” behind consumer choices by exploring motivations, aspirations, and cultural nuances, while their data-driven approach supports clients in making informed decisions around market sizing, projections, and competition.
With a regional hub in Kenya and offices in Nigeria and Ghana, Pierrine is well-positioned to conduct multi-country studies and provide a holistic view of African markets. Their consultative approach focuses on building authentic brand-consumer connections and optimising shopper strategies for sustainable growth. Beyond commercial research, they also conduct development studies that address the social, economic, and political factors influencing communities. This broad capability enables Pierrine to serve as a trusted partner for both corporate and development-focused organisations looking to navigate Africa’s dynamic market landscape.
3. Panorama Research: Insights That Drive Growth
Panorama Research uses a 360° approach, partnering with brands throughout planning, testing, and launching phases. Focused on innovation and growth, their insights help businesses develop products and services that resonate with today’s consumer. Their experience spans FMCG, finance, healthcare, and more.
4. Consumer Insight Africa (CIA): African Context, Practical Results
CIA combines deep knowledge of African markets with modern research tools. Their customised solutions and strong client testimonials show that their insights translate into improved products, marketing, and customer service. CIA’s work focuses on turning knowledge into action, especially in African consumer markets.
Choosing the right market research agency in Kenya can shape your business strategy and long-term success. These four firms, Dalberg Research, 2insights Research, Panorama Research, and Consumer Insight Africa, stand out as true strategic partners. They don’t just report data, they help you act on it.
