Analysis

Africa’s Rising Middle Class: Tapping into the Continent’s Growing Purchasing Power

August 3, 2023

Africa’s middle class is on the rise, and with it comes a wave of economic transformation driven by purchasing power. The continent’s middle-income consumers are increasingly demanding quality products and services, presenting a significant opportunity for global organizations to expand their presence and thrive in Africa. Below, we will explore the key characteristics of Africa’s […]

Ensuring High-Quality Data in Africa: Tackling Data Quality Issues in the Market Research Industry

June 20, 2023

Market research plays a crucial role in informing business decisions, shaping strategies, and driving growth. However, the industry faces several challenges when it comes to data quality, especially in regions like Africa where internet connectivity and access to a representative sample can be problematic. In this blog post, we will shed light on the data […]

Revolutionizing Data Collection in Africa Through Micro-Surveys

May 28, 2023

In the dynamic and diverse market landscape of Africa, effective data collection is essential for businesses to make informed decisions. Traditionally, market research surveys have been lengthy and time-consuming, leading to lower response rates and data quality issues. However, the advent of micro-surveys has revolutionized the data collection process, offering a more efficient and reliable […]

Five Best Practises for Effective Market Research Data Collection in Africa

May 26, 2023

Market research plays a pivotal role in understanding consumer behaviour and market dynamics. In Africa, a continent characterised by its diversity and unique challenges, effective data collection is crucial for accurate insights. To safeguard data quality, it is essential that your research methods are tailored to the African context. In this blog post, we will […]