Market Insights

China’s Zero-Tariffs for African Exports: Opportunity or Overdraft?

June 18, 2025

China has just thrown open its market to all 53 African countries it officially recognizes, removing tariffs on every export item except from Eswatini, which maintains ties with Taiwan. This is a major leap beyond the previous zero-tariff arrangement for 33 least-developed countries (LDCs), and it signals Beijing’s aggressive bid to rebalance its vast $62 […]

UK Consumers Adjust Spending as Economic Uncertainty Grows

March 27, 2025

British consumers are tightening their wallets amid growing concerns about the economy, according to a recent KPMG survey. While many still feel financially secure, shifting consumer sentiment is influencing spending patterns, savings behavior, and overall market trends—insights that brands and businesses must closely monitor. Consumer Confidence Declining Despite Financial Stability The survey, conducted among 3,000 […]

The Vital Role of Indigenous Fieldwork in African Research

November 28, 2023

Local African fieldwork conducted by indigenous researchers emerges as a catalyst for unlocking valuable insights and fostering sustainable growth. The significance of promoting and investing in home-grown research efforts cannot be overstated, as it brings to light the unique dynamics of the African landscape, enriching the global understanding of this diverse continent. Championing Local Expertise: […]

Africa’s Business Renaissance: The Impact of Local Data Collection on Global Strategy

November 8, 2023

Africa’s diverse markets offer incredible opportunities for global brands looking to expand their footprint. However, to navigate this complex landscape successfully, businesses must rely on local researchers and data collection methods that provide insights into the unique needs, preferences, and trends of African consumers. In this article, we explore the pivotal role of local researchers […]

Harnessing Big Data in Africa: Challenges and Opportunities for a Transformative Future

November 1, 2023

Africa is at the cusp of a data revolution. With the continent generating more data than ever before, there lies a treasure trove of opportunities to leverage big data for tackling some of the most pressing challenges it faces, from climate change to poverty and disease. Yet, this transformative potential is not without its challenges. […]

Ethical Data Collection in Africa: Building Trust for a Sustainable Future

November 1, 2023

In the age of data, where information flows ceaselessly and technology advances rapidly, it is imperative that Africa embraces ethical and responsible data collection practices. As data collection becomes more sophisticated and widespread, the need to ensure that data is collected and used with the utmost responsibility and ethics is paramount. This article delves into […]

Empowering Africa’s Future: The Crucial Role of Data in Governance and Social Development

November 1, 2023

Across the vast and diverse landscapes of Africa, a profound transformation is underway – one that revolves around the recognition of data’s pivotal role in shaping governance and driving development. African governments are awakening to the power of data as a catalyst for evidence-based decision-making, effective policy evaluation, and inclusive development. In this article, we […]

AfrikanInsights: Unlocking the Power of Data Collection in Africa

August 24, 2023

After months of relentless planning, AfrikanInsights is now OPEN FOR BUSINESS; to be the continent’s own data collection expert, specializing in providing valuable market research data to businesses and organizations operating or planning to expand in Africa. With our team of experienced Africans who possess a deep understanding of the local culture, socio-economic dynamics, and […]

Unravelling the African Consumer: Understanding Diverse Market Segments for Business Success

August 24, 2023

Africa’s consumer landscape is as diverse as the continent itself, encompassing a wide array of cultures, languages, economic realities, and consumer behaviours. To achieve business success in Africa, global organizations must move beyond viewing the continent as a single homogenous market and instead embrace the intricacies of its diverse consumer segments. Below, we will delve […]