North Africa’s economy, to an extent, has been quite dependent on tourism. Tourism has always been a key part of North Africa’s economy. From Egypt’s pyramids to Morocco’s historic cities, millions of tourists have reasons to visit the region every year. But today, the focus is shifting, instead of relying only on traditional attractions, countries like Egypt are exploring sustainable resort towns to drive tourism growth and support local communities.
One of the clearest examples of this shift is El Gouna, a sustainable resort town developed by Orascom Development on Egypt’s Red Sea coast. Unlike typical resorts built only for short-term visitors, El Gouna functions as a full town. It includes homes, schools, healthcare facilities, and businesses alongside hotels and tourist attractions. This model allows both visitors and residents to benefit.
El Gouna places an emphasis on sustainability, as the town uses renewable energy, practises water recycling, and prioritises green building techniques. Its transport systems are designed to reduce pollution, and waste management helps protect surrounding ecosystems. By doing this, El Gouna shows that tourism can grow without harming the environment.
Orascom’s approach also focuses on long-term economic benefits. By creating year-round jobs and supporting local businesses, El Gouna helps improve livelihoods. This is different from traditional tourism models, where seasonal work often leaves communities struggling in off-peak months.
For Egypt, sustainable resort towns support its broader economic strategy. The country wants tourism to be more than just a source of foreign income; it aims to build inclusive, resilient destinations that support national development.
The lesson for other African countries is clear. Sustainable tourism is not just a trend; it’s a strategic move. By investing in eco-friendly resort towns that also serve local populations, nations can create tourism sectors that balance growth with care for people and the planet.
As more African countries seek to diversify their economies, Egypt’s model provides a practical roadmap for responsible tourism growth.
