With agencies that understand the country from within, Rwanda’s market research industry is growing steadily in the African space. These firms, homegrown as they are, do not just collect data; they provide insights that have roots in Rwanda’s social, economic and cultural realities. With this, they help businesses and organisations make better decisions.
Here, we have highlighted a curated list of these firms that are making an impact.
1. Laterite
With offices in Rwanda since 2010, Laterite has become one of the country’s most trusted research agencies. They offer full-service solutions, from surveys and interviews to advanced data analysis, supporting development agencies, businesses, and policymakers. Their focus on linking data to real-world decisions positions them as a strategic partner across sectors.
2. 2insights Research
2insights brands itself as a leading research agency in Rwanda. They combine quantitative and qualitative research methods, including surveys, focus groups, mystery shopping, and online panels. Delivering actionable insights that help clients make smarter business decisions is a promise from them to their clients.
3. DelAgua Insight
DelAgua has been active in Rwanda since 2012. They specialise in large-scale data collection, with teams spread across Rwanda’s provinces. Their strength lies in rapid data collection from even the most remote areas, supporting both development and commercial clients with high-quality, field-driven insights.
4. Research Hub Ltd
Based in Kigali, Research Hub Ltd offers a mix of market research, monitoring and evaluation, and capacity-building services. Their local operations and focus on the Rwandan market make them a valuable partner for businesses looking for grounded, contextual insights.
5. M31 Research
With bilingual field teams fluent in Kinyarwanda, English, and French, M31 Research combines a strong local presence with modern data collection tools. Their reach across urban and rural Rwanda positions them well to gather diverse, reliable insights.
In Rwanda’s rapidly evolving economy, decisions supported by real, locally based insights can make a significant difference. Whether for businesses looking to grow, NGOs shaping social programmes, or government bodies crafting policies, these firms are the trusted partners delivering insights that drive action.
