As the newly minted Executive Head of Marketing and Corporate Affairs for Relationship Banking, Erica Bopape is not just stepping into a new role; she’s embarking on a mission. She’s poised to redefine Absa’s brand narrative, shaping how businesses and high-net-worth clients across Africa experience relationship-driven banking.
Erica is experienced in transformation. She was instrumental in Absa CIB’s digital reimagining and brand repositioning following its separation from Barclays PLC, establishing a foundation for impactful storytelling and digital engagement. In her previous position, she headed pan-African marketing for investment banking, global markets, and property finance, giving her deep insights into cross-border dynamics, market sensitivities, and regional narratives.
From her experience in financial services at Liberty to her roles in telecom and investment at Investec and Telkom, Erica’s career encompasses various channels, audiences, and institutional cultures. This diverse background enhances her ability to create messaging that resonates with both corporate and consumer audiences.
Erica’s next chapter focuses on transitioning from institutional and corporate communications to a more client-centred storytelling approach. In Relationship Banking, trust, clarity, and relevance are essential. Under her leadership, marketing will evolve to be more personal, conversational, and contextually rich.
With Erica Bopape leading the way, Absa’s Relationship Banking marketing goes beyond mere products; it focuses on creating meaningful, human-centred conversations. In an era where trust is crucial in banking relationships, her proven track record indicates a campaign rooted in clarity, depth, and resonance.
