Kenya’s evolving consumer landscape, rapid digital transformation, and vibrant economic growth have made it a critical market for businesses across Africa. In 2025, companies are increasingly relying on accurate, actionable insights to drive strategic decisions, and Kenya’s market research agencies are at the forefront of this shift. Here, we present the top 10 market research agencies in Kenya, showcasing the best in local expertise, innovative methodologies, and strategic consulting.

Pierrine Consulting 

Pierrine Consulting Limited stands out as a leading African market research firm offering qualitative and quantitative research services in Nigeria and across the continent. Their expertise in development studies and social research positions them to deliver actionable insights for businesses operating in complex African markets.

Pierrine’s focus on bespoke research ensures tailored solutions to address specific client challenges. Their innovation trackers and customized trackers provide valuable insights into emerging trends and market performance. Additionally, their retail audits and brand health tracking services offer a comprehensive understanding of brand health and market dynamics.

In today’s competitive landscape, data-driven decision-making is paramount. By partnering with an agency like Pierinne Consulting, brands will gain access to reliable and actionable market research insights to;

• Develop targeted marketing campaigns: Reach the right audience with the right message, maximizing your marketing ROI.
• Navigate complex markets: Identify opportunities and mitigate risks associated with entering new African markets.
• Optimize product development: Design and launch products that cater to the specific needs and preferences of African consumers.
• Build a sustainable competitive advantage: Stay ahead of the curve by capitalizing on emerging trends and anticipating future market shifts.

Research 8020 Limited

Operating from Nairobi, Research 8020 Limited offers comprehensive market and social research services. Their agile approach enables them to deliver timely insights, particularly suited for fast-paced consumer markets.

Key Strengths:

• Agile and innovative research methodologies
• Expertise in consumer behavior analysis
• Strong focus on both qualitative and quantitative studies

Consumer Options Ltd

Consumer Options Ltd is known for its client-centric approach, delivering clear, data-driven insights to help businesses understand consumer habits and market trends. Their services range from in-depth surveys to focus group discussions, ensuring a 360-degree view of the market.

• Client-focused, actionable research outcomes
• Extensive experience in consumer and business-to-business research
• Customizable research designs that meet diverse client needs

Daropo Insights Centre

Daropo Insights Centre is an independent market research and economic development consultancy. With a strong reputation for rigorous analysis, they provide strategic insights that support policy development and business growth in Kenya.

• Expertise in economic and market research
• Strategic consulting and policy advisory services
• Proven track record in supporting both public and private sector initiatives

KASI Insight

KASI Insight is recognized for its innovative research techniques and rapid turnaround times. They help clients navigate complex market dynamics by delivering contextualized insights and actionable recommendations.

• Fast, innovative research methodologies
• Emphasis on contextual and localized insights
• Ability to co-create research briefs with clients for tailored solutions

SBO Research

SBO Research offers full-spectrum market and social research services, combining traditional methods with cutting-edge digital tools. Their expertise spans several sectors, including FMCG, finance, and telecommunications.

• Comprehensive research services with a strong digital component
• Expertise across multiple industries
• Strategic insights that drive business growth and competitive advantage

Sagaci Research

With offices across Africa and a dedicated presence in Kenya, Sagaci Research is a leading provider of market data and analysis. They leverage robust methodologies to deliver reliable insights and support strategic decision-making.

• Extensive regional presence and experience
• Proven methodologies for reliable data collection
• Tailored insights for both consumer and industrial sectors

Brand2D Research

Brand2D Research is a boutique agency specializing in market research, brand tracking, and consumer insights. Their hands-on approach and deep understanding of the local market enable them to deliver impactful research outcomes.

• Boutique, client-centric research approach
• Expertise in brand tracking and consumer behavior
• Ability to deliver highly actionable, strategic insights

DMI Analytics

DMI Analytics is known for its data-centric approach to market research, focusing on delivering measurable insights that drive marketing strategy. They combine traditional research with advanced analytics for comprehensive market understanding.

• Data-driven insights using advanced analytics tools
• Focus on actionable metrics that inform marketing strategies
• Proven success in delivering ROI-focused research solutions

Infinity Insights

Infinity Insights is a full-service market research agency that excels in both quantitative and qualitative research. Their innovative techniques and strategic consulting help clients understand market trends and consumer behaviors in Kenya’s evolving market.

• Strong balance of quantitative and qualitative research methods
• Innovative techniques and strategic advisory services
• Focus on delivering insights that translate into tangible business outcomes

Kenya’s market research landscape in 2025 is defined by a blend of traditional expertise and digital innovation. The agencies listed above represent the best in local knowledge and methodological excellence. Whether you’re a multinational brand or a local enterprise, partnering with these agencies ensures access to actionable insights that can drive growth, inform strategic decisions, and give you a competitive edge in Kenya’s dynamic market.

By leveraging their deep local expertise and advanced research techniques, these firms are not only generating data but also transforming it into strategic intelligence that businesses can act upon—empowering brands to succeed in one of Africa’s most promising markets.

Key Considerations When Selecting a Market Research Agency

Choosing the right market research agency is crucial for businesses seeking to make informed decisions and gain a competitive edge. To ensure you select the best partner for your needs, consider the following factors:

Expertise and Industry Focus

• Industry Specialization: Prioritize agencies with a strong track record in your specific industry or sector. Their in-depth knowledge will provide valuable insights and tailored research solutions.
• Local Expertise: Choose an agency with a deep understanding of the Nigerian market and its unique dynamics. Local knowledge is essential for accurate and relevant research findings.

Research Methodology and Capabilities

• Qualitative and Quantitative Research: A reputable agency should offer a combination of both qualitative and quantitative research methods to provide a comprehensive understanding of the market.
• Data Collection and Analysis: Assess the agency’s capabilities in data collection, processing, and analysis. Look for advanced data analytics tools and techniques.
• Fieldwork Expertise: Strong fieldwork capabilities are essential for accurate data collection, especially in regions with limited infrastructure.

Data Quality and Accuracy

• Robust Data Collection Processes: Ensure the agency has rigorous data collection procedures in place, including quality control measures.
• Data Validation: Verify the agency’s data validation methods to ensure accuracy and reliability.
• Data Privacy and Security: Prioritize agencies that adhere to strict data privacy and security standards.

Client Testimonials and Reputation

• Client References: Request references from previous clients to assess the agency’s performance and client satisfaction.
• Industry Reputation: Research the agency’s reputation in the market and look for awards or recognitions.
• Case Studies: Review the agency’s case studies to understand their experience and capabilities.

Cost and Value

• Budget Alignment: Select an agency that fits within your budget while providing the necessary services.
• Value Proposition: Evaluate the agency’s pricing structure and the value it offers in terms of research quality and insights.
• Return on Investment: Consider the potential return on investment of the research project and how the agency can help you achieve your business objectives.

Pierinne Consulting boasts a team of experienced researchers with a deep understanding of various African industries. We have extensive experience in sectors such as:

• Beauty: Uncover the latest beauty trends, consumer preferences for specific products, and the evolving competitive landscape.
• Finance: Gain insights into financial literacy, savings patterns, and the adoption of financial technology solutions within African markets.
• Food & Beverage: Identify emerging food trends, consumer preferences for local and international brands, and the growing demand for healthy and sustainable food options.