April 2, 2025
The La Casera Company PLC (TLCC) today announced a transformative packaging innovation for its beloved SMOOV Chapman brand—a redesign driven by months of rigorous market research and in-depth consumer qualitative studies conducted nationwide. This strategic initiative underscores the vital role of data-driven insights in modern product development, ensuring that every design decision resonates with today’s […]
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March 15, 2025
In a highly anticipated, invitation-only event, Pierrine Consulting successfully hosted the Executive Business Roundtable at the Legend Hotel Lagos Airport. This exclusive session brought together top business leaders from across various industries to engage in high-level discussions on the evolving state of the Nigerian economy and consumer behavior, setting the strategic context for 2025. The […]
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March 7, 2025
Uganda’s business landscape is evolving rapidly, driven by robust economic growth, digital transformation, and a vibrant entrepreneurial spirit. As both local and international companies seek to understand shifting consumer behaviors and emerging market trends, the need for reliable, actionable insights has never been greater. In this dynamic environment, top market research agencies are playing a […]
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March 7, 2025
Rwanda’s economic transformation and rapid digital adoption have positioned the country as a beacon of growth and innovation in East Africa. With robust government reforms, increasing foreign investment, and a thriving entrepreneurial ecosystem, Rwanda is witnessing dynamic shifts in consumer behavior and market trends. In this evolving landscape, businesses increasingly rely on market research to […]
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March 7, 2025
In South Africa, a country defined by its cultural diversity, rapidly evolving consumer behaviors, and dynamic economic shifts, market research has transformed from a niche discipline into an essential strategic tool. As businesses navigate the complexities of a post-pandemic recovery, digital transformation, and shifting global trade relationships, the role of market insights has never been […]
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March 7, 2025
Kenya’s evolving consumer landscape, rapid digital transformation, and vibrant economic growth have made it a critical market for businesses across Africa. In 2025, companies are increasingly relying on accurate, actionable insights to drive strategic decisions, and Kenya’s market research agencies are at the forefront of this shift. Here, we present the top 10 market research […]
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March 7, 2025
Ghana’s dynamic economy and rapidly evolving consumer landscape have spurred an increased demand for reliable market research and actionable insights. In 2025, the need for local expertise is more crucial than ever, as businesses—both multinational and indigenous—strive to understand Ghana’s unique market dynamics. Below, we present the top 10 market research and insights companies in […]
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March 7, 2025
Nigeria, once Africa’s largest economy, remains a complex and dynamic market characterized by rapid urbanization, a growing middle class, and a youthful population. The country’s diverse ethnic and cultural landscape, coupled with its vast geographical expanse, presents both significant opportunities and challenges for businesses. Consumer behaviour is evolving rapidly, driven by factors such as increasing […]
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January 15, 2024
As the new year starts with great promise and opportunities across the various African markets, one of the continent’s leading market research outfits Pierrine Consulting, stands tall, basking in the glow of an extraordinary year marked by unparalleled achievements, substantial growth, and international acclaim. In a recent interview, Seyi Adeoye, CEO of Pierrine Consulting, shared […]
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Uncovering the heart of the African markets!
Afrikan Insights is a cutting-edge media platform dedicated to delivering high-quality, data-driven content and thought leadership across Africa’s marketing research and brand landscape. We curate the best in-depth analyses, investigative reports, and exclusive interviews to provide a comprehensive view of market trends, consumer behavior, and innovative branding strategies that you can find on the continent.
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