Articles and News Stories
28
Nov
Empowering Local Insights: The Vital Role of Indigenous Fieldwork in African Research
Local African fieldwork conducted by indigenous researchers emerges as a catalyst for unlocking valuable insights
08
Nov
Africa’s Business Renaissance: The Impact of Local Data Collection on Global Strategy
Africa’s diverse markets offer incredible opportunities for global brands looking to expand their footprint. However,
01
Nov
Ethical Data Collection in Africa: Building Trust for a Sustainable Future
In the age of data, where information flows ceaselessly and technology advances rapidly, it is
01
Nov
The Rise of Digital Data Collection – Understanding the African Perspective
In recent years, Africa has witnessed a digital revolution that has not only reshaped the
24
Aug
AfrikanInsights: Unlocking the Power of Data Collection in Africa
After months of relentless planning, AfrikanInsights is now OPEN FOR BUSINESS; to be the continent’s
24
Aug
ESOMAR Standards: Ensuring Quality and Ethics in African Data Collection
In the dynamic field of market research, maintaining high standards of quality and ethics is
20
Jul
NEWS: Pierrine Opens Data Collection Firm AfrikanInsights (www.mrweb.com)
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights
20
Jun
Ensuring High-Quality Data in Africa: Tackling Data Quality Issues in the Market Research Industry
Market research plays a crucial role in informing business decisions, shaping strategies, and driving growth.
28
May
Revolutionizing Data Collection in Africa Through Micro-Surveys
In the dynamic and diverse market landscape of Africa, effective data collection is essential for
26
May
Five Best Practises for Effective Market Research Data Collection in Africa
Market research plays a pivotal role in understanding consumer behaviour and market dynamics. In Africa,
News
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights in Lagos, led by Managing Director Ben Akpotaire. Founded in 2016, Pierrine focuses on driving growth for clients in the food and beverage, beauty manufacturing and financial services sectors, with more than 90 years of combined experience across Sub Saharan Africa. Its new company, AfrikanInsights, focuses on providing MR data to businesses and organizations operating, or planning to operate, in Africa.