Qualitative Solutions
Immersive qualitative solutions include both face-to-face and online methods, with experienced
moderators well versed in both consumer and B2B research
Focus
Groups
Focus groups are ideal for collecting deep insights into the opinions, attitudes, and beliefs of your target audience or buyers. Our moderators are trained to encourage group interaction, leading to dynamic conversations that can uncover unexpected insights.
In-Depth
Interviews
In-depth interviews allow for one-to-one interaction with thought/opinion leaders or other high value respondents who may be challenging to connect with otherwise.
Immersions
Immersive methods are conducted in-home or on-site to ensure that in-the-moment feedback is collected in situ.
Shopnography
Utilizing classic ethnography methods, shopnography allows for the analysis of shopping patterns (both in-store and online), purchase behaviours and other factors that influence human behaviour.