The Nigerian Marketing Research Association (NiMRA) is set to host a four-day conference, “Beyond the Horizon: AI & New Frontiers,” from June 17–20, 2025, in Lagos, Nigeria. Framed as a deep dive into the rapidly evolving marketing research landscape, the event will examine how artificial intelligence and emerging data technologies are reshaping methodologies, ethics, and human expertise in the field. Attendees will gain actionable insights from expert-led sessions, network across dedicated summits on client engagement and social research, and celebrate industry excellence at the gala Awards Night. Registration is now open for both members and non-members, with tiered pricing to accommodate early-bird and regular applicants.
“Beyond the Horizon: AI & New Frontiers” arrives at a moment when Nigerian brands and research firms are racing to integrate advanced analytics and machine-learning tools into consumer studies. Organisers describe the conference as a vital forum to explore the critical balance between cutting-edge AI capabilities and the irreplaceable value of human judgment. Over four days, participants will hear from leading practitioners who will unpack the latest trends—from algorithmic bias mitigation to hybrid human-AI workflows—and discuss how these innovations can drive stronger, more ethical insights in Nigeria’s dynamic markets.
Program Highlights
The conference kicks off on June 17 with the NiMRA Client Summit, an invite-only gathering focused on bridging the gap between research providers and corporate buyers. Day Two brings the Social and Policy Research Summit, where experts will delve into the role of robust data in shaping public policy and social outcomes across Nigeria and the wider continent. The core NiMRA International Conference unfolds over Days Three and Four, featuring keynote addresses, panel debates, and hands-on workshops centred on AI’s role in survey design, sentiment analysis, and predictive modelling.
On June 20, following the Annual General Meeting, attendees will join the Awards and Gala Night to recognise outstanding contributions within Nigeria’s market research community.
Registration and Logistics
NiMRA has structured conference fees to encourage broad participation. While the Client Summit remains strictly invitation only, non-members can secure early-bird access to the Social and Policy Research Summit for ₦100,000 (members ₦75,000), rising to ₦120,000 (members ₦100,000) at regular rates. The full International Conference package, which includes the gala, is priced at ₦200,000 for non-members, with discounted early-bird and member rates of ₦130,000 and ₦150,000, respectively. To learn more, visit the official NiMRA website at www.nimra.ng.
As Nigeria accelerates its digital transformation and embraces data-driven decision-making, this conference offers brands, agencies, and investors an invaluable opportunity to stay ahead of technological shifts. Learnings on responsible AI deployment will help firms mitigate reputational and regulatory risks, while case studies on human-AI collaboration can inform more efficient workflows and cost savings. Moreover, networking with peers and potential clients at NiMRA’s business forum can unlock partnerships in high-growth sectors, from FMCG and financial services to agritech and telecommunications. By attending, stakeholders will not only sharpen their technical competencies but also position themselves at the forefront of Nigeria’s burgeoning market research ecosystem.
