The Nigerian Marketing Research Association (NIMRA) has elected new executive members to lead the association for the next two years, with Seyi Adeoye, CEO of Pierrine Consulting, emerging as President.
A seasoned professional and an influential voice in Nigeria’s marketing research industry, Adeoye will spearhead initiatives to reimagine, engage, and grow the industry, ensuring it remains innovative, impactful, and globally recognized.
Announcing the appointment on LinkedIn, Pierrine Consulting expressed excitement over Adeoye’s leadership:
“With our very own S.A. at the helm of NiMRA, we’re confident that the Nigerian marketing research landscape will experience significant growth and transformation. Congratulations, Boss! We’re incredibly proud of your accomplishment and excited to see your vision for NiMRA come to life.”
In his remarks, Adeoye reaffirmed his commitment to his election manifesto, promising to build strong structures to future-proof the association, introduce clear value propositions for stakeholders, and enhance NIMRA’s local and international visibility.
“I promised to put up strong structures that can future-proof the association, bringing a clear value proposition, benefits that will bring value to stakeholders and members. I also promised to bring the association to the limelight locally and internationally.”
The election saw 362 accredited voters, with 307 successfully casting their votes—a 76% turnout. Of these, 79% voted physically, while 21% voted online, reflecting a hybrid voting process that increased accessibility.
Newly Elected NIMRA Executives
Alongside Seyi Adeoye, the newly elected leadership team includes:
Vice President – Mrs. Ajibike Seun-Ajayi
Treasurer – Seyide Wusu
Financial Secretary – Victor Onofomi
Assistant General Secretary – Ademola Adekunle
General Secretary – Opeyemi Dairo
At the election event, industry professionals emphasized the critical role of data gathering and analytics in navigating Nigeria’s evolving marketing landscape. The new leadership is expected to strengthen data-driven decision-making and promote best practices within the industry.
With Adeoye at the helm, expectations are high for NIMRA’s transformation, ensuring Nigeria’s marketing research industry remains competitive, insightful, and influential.
