In a highly anticipated, invitation-only event, Pierrine Consulting successfully hosted the Executive Business Roundtable at the Legend Hotel Lagos Airport. This exclusive session brought together top business leaders from across various industries to engage in high-level discussions on the evolving state of the Nigerian economy and consumer behavior, setting the strategic context for 2025.
The roundtable featured a series of dynamic presentations and interactive sessions. A highlight of the event was the keynote address by renowned economist Professor Doyin Salami, whose incisive observations provided the attendees with actionable insights. “Income is growing, but the growth is concentrated at the top,” Professor Salami noted, emphasizing the critical need for businesses to recalibrate their strategies in light of shifting income distributions. He further added, “Every business must not only understand where they make their incomes from; they must also understand where their consumers get their own incomes from, to grasp the industries that will impact their consumers’ spending power.”
Pierrine Consulting’s CEO commented on the strategic importance of the event: “We brought together a select group of top business leaders to sit down and analyze recent insights and the business outlook for 2025. Our goal was to foster a collaborative environment where industry peers could build context and share strategies that will drive sustainable growth. This event reinforces our commitment to thought leadership and positions us as a trusted strategic partner in today’s dynamic market.”
Tobi Adeojo, a Senior Manager at Pierrine Consulting, also weighed in on a key finding from the Consumer Sentiments Report presented during the roundtable: “The report clearly indicated that while consumer incomes are on the rise, there is a palpable shift towards quality and value in spending. This insight challenges businesses to rethink their value propositions and adapt to the changing expectations of a more discerning consumer base.”
The event not only delivered robust strategic insights but also provided an exclusive networking platform, sparking meaningful conversations and forging new partnerships among the nation’s leading business figures. As Nigeria braces for further economic shifts, the insights shared at this roundtable are set to guide businesses in navigating the complexities of consumer trends and market dynamics well into 2025 and beyond.
