Weststar Associates Limited, the authorized general distributor of Mercedes-Benz vehicles in Nigeria, has announced the appointment of Ebere Anenih as its new Managing Director. This strategic leadership transition aims to reinforce Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and to enhance operational excellence across all business areas.
Ebere Anenih has been an integral part of Weststar since joining the company in 2016. Over the years, she has played a pivotal role in the organization’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources. Her strategic approach to corporate governance and business operations has been instrumental in reinforcing the organization’s reputation for excellence, compliance, and industry leadership.
In her most recent role as Acting Managing Director, Anenih successfully navigated the organization through a challenging economic climate. She demonstrated resilience, adaptability, and a commitment to sustainable business practices. Under her leadership, Weststar continued to uphold the highest standards of service, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains the leading luxury automotive brand in Nigeria. Anenih’s professional expertise, leadership acumen, and dedication to excellence align seamlessly with Mercedes-Benz’s core philosophy of delivering ‘The Best or Nothing.’ Her ability to drive strategic initiatives, promote innovation and collaboration, and lead high-performing teams has positioned her as a respected leader within the organization and the broader automotive industry. Her tenure at Weststar has been marked by a deep commitment to optimizing business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.
As she assumes the role of Managing Director, Anenih will be responsible for steering Weststar through the next phase of growth and transformation. Her focus will be on strengthening the organization’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Mercedes-Benz in Nigeria.
