Kenyan beauty and fashion entrepreneur Suzie Wokabi has taken on a new leadership role as the CEO of O’Bao, a leading sustainable natural cosmetics brand. The founder of SuzieBeauty and a pioneer in Kenya’s beauty industry, Wokabi brings over two decades of experience to her latest assignment, reinforcing O’Bao’s commitment to sustainability, innovation, and African excellence.

Speaking about her decision to join the company, Wokabi expressed her admiration for O’Bao’s mission.

“I am truly inspired by O’Bao and its vision to unite Africa’s beauty and sustainability in one brand. It is not just a brand; it is a movement that proves Kenya can create world-class natural cosmetics.”

As CEO, Wokabi will oversee the brand’s daily operations, spearhead growth strategies, and drive market expansion. She is committed to enhancing O’Bao’s visibility and impact, ensuring its natural, baobab-based product line reaches a wider audience.

“I will be responsible for increasing market reach and gaining market share while leading the brand toward achieving its revenue and growth objectives. More importantly, I want to showcase the incredible impact this brand has already made.”

Wokabi also highlighted her vision for influencing not just Kenya’s beauty industry but the wider African market, including Nigeria’s dynamic beauty sector.

“The baobab tree—its seed and fiber—forms the foundation of O’Bao’s products. This is a story that must be told, loud and clear. Sustainability and social impact are core to our mission. For those who believe in ‘Buy Africa, Build Africa,’ this movement is for you.”

With a strong track record in product innovation, brand-building, and sustainable beauty solutions, Wokabi’s leadership at O’Bao is expected to drive the brand to new heights. Her appointment marks an exciting new chapter for Kenya’s growing influence in the global beauty industry.