Articles and News Stories
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A Decade of Transformative Changes: Unraveling the African Renaissance
The African continent, a land of immense diversity and rich potential, has undergone remarkable transformations
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Africa’s Business Renaissance: The Impact of Local Data Collection on Global Strategy
Africa’s diverse markets offer incredible opportunities for global brands looking to expand their footprint. However,
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Ethical Data Collection in Africa: Building Trust for a Sustainable Future
In the age of data, where information flows ceaselessly and technology advances rapidly, it is
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Empowering Africa’s Future: The Crucial Role of Data in Governance and Social Development
Across the vast and diverse landscapes of Africa, a profound transformation is underway – one
News
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights in Lagos, led by Managing Director Ben Akpotaire. Founded in 2016, Pierrine focuses on driving growth for clients in the food and beverage, beauty manufacturing and financial services sectors, with more than 90 years of combined experience across Sub Saharan Africa. Its new company, AfrikanInsights, focuses on providing MR data to businesses and organizations operating, or planning to operate, in Africa.