Articles and News Stories
28
Nov
Empowering Local Insights: The Vital Role of Indigenous Fieldwork in African Research
Local African fieldwork conducted by indigenous researchers emerges as a catalyst for unlocking valuable insights
28
Nov
Understanding Africa’s Unique Adoption of Virtual Focus Group Discussions in Research
In Africa, market researchers face a unique set of challenges and opportunities, necessitating a careful
28
Nov
A Decade of Transformative Changes: Unraveling the African Renaissance
The African continent, a land of immense diversity and rich potential, has undergone remarkable transformations
01
Nov
Harnessing Big Data in Africa: Challenges and Opportunities for a Transformative Future
Africa is at the cusp of a data revolution. With the continent generating more data
01
Nov
Ethical Data Collection in Africa: Building Trust for a Sustainable Future
In the age of data, where information flows ceaselessly and technology advances rapidly, it is
01
Nov
Empowering Africa’s Future: The Crucial Role of Data in Governance and Social Development
Across the vast and diverse landscapes of Africa, a profound transformation is underway – one
01
Nov
The Rise of Digital Data Collection – Understanding the African Perspective
In recent years, Africa has witnessed a digital revolution that has not only reshaped the
24
Aug
AfrikanInsights: Unlocking the Power of Data Collection in Africa
After months of relentless planning, AfrikanInsights is now OPEN FOR BUSINESS; to be the continent’s
24
Aug
ESOMAR Standards: Ensuring Quality and Ethics in African Data Collection
In the dynamic field of market research, maintaining high standards of quality and ethics is
24
Aug
Unravelling the African Consumer: Understanding Diverse Market Segments for Business Success
Africa’s consumer landscape is as diverse as the continent itself, encompassing a wide array of
News
Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights in Lagos, led by Managing Director Ben Akpotaire. Founded in 2016, Pierrine focuses on driving growth for clients in the food and beverage, beauty manufacturing and financial services sectors, with more than 90 years of combined experience across Sub Saharan Africa. Its new company, AfrikanInsights, focuses on providing MR data to businesses and organizations operating, or planning to operate, in Africa.