Bella Zuri, the Ugandan cosmetics and skincare brand, has officially launched its first experiential store in Nairobi, marking a major milestone in its East African expansion. Located on the Lower Ground Floor of Sarit Centre, next to Carrefour, the new store offers a premium selection of beauty and skincare products specifically formulated for African skin.

With a strong focus on inclusivity and innovation, Bella Zuri is redefining beauty standards by delivering high-quality, affordable skincare and makeup solutions. The brand’s formulations prioritize natural ingredients, ensuring products are non-comedogenic, nourishing, and effective for a wide range of African skin tones.

An Immersive Beauty Experience

The Nairobi store introduces an interactive shopping experience where customers can explore Bella Zuri’s innovative formulations through live product testing stations and expert beauty consultations. Designed to bridge the gap between luxury international brands and lower-quality alternatives, Bella Zuri harnesses advanced German technology while maintaining affordability.

“This expansion into Kenya is a significant milestone for us,” said Patricia Tino, Managing Director of Bella Zuri Cosmetics. “We’re excited to provide beauty solutions that celebrate African skin and individuality. Our goal is to empower our customers with confidence and self-expression through high-quality products tailored to their unique needs.”

Bella Zuri’s product line is crafted using top-tier raw materials and advanced manufacturing processes sourced from IKA, adhering to European cosmetic standards. The brand prides itself on producing cruelty-free and non-toxic beauty products that enhance natural beauty while minimizing harsh chemicals.

Jael Alusiola, Sales Director for Bella Zuri Africa, expressed enthusiasm for the Kenyan market: “Nairobi’s vibrant beauty scene makes it the ideal location for our first experiential store in Kenya. Our products are developed based on real feedback from African consumers, ensuring they cater specifically to local skincare needs.”

Founded by the Stiegelmann family, Bella Zuri Limited has established itself as a trusted name in the East African beauty industry. With this expansion, the brand continues its mission to provide accessible, high-performance cosmetics while tackling the issue of counterfeit beauty products in the market.

The grand opening saw key industry leaders, including Jael Alusiola, Winnie Lugera, and Rene Stiegelmann, officially inaugurate the store with a ribbon-cutting ceremony.