As the new year starts with great promise and opportunities across the various African markets, one of the continent’s leading market research outfits Pierrine Consulting, stands tall, basking in the glow of an extraordinary year marked by unparalleled achievements, substantial growth, and international acclaim.
In a recent interview, Seyi Adeoye, CEO of Pierrine Consulting, shared his thoughts on the company’s success in 2023 as well as the agency’s audacious plan for the future, starting in 2024, with accolades such as Insight250 and ESOMAR honoring CEO Seyi Adeoye as a Global Market Research Industry Legend. “2023 was a year of tremendous growth and success for Pierrine Consulting. We are proud of the achievements we have made and the impact we have had on the market research industry,” said Seyi.
Throughout 2023, Pierrine spearheaded transformative research initiatives in the Finance, Food and Beverage, and Beauty sectors, reshaping brand landscapes and forging meaningful connections with consumers. The establishment of new offices in Ghana and Kenya showcased the company’s strategic expansion, bringing tailored solutions closer to clients in diverse markets.
“Our expansion into Ghana and Kenya has allowed us to better serve our clients in these regions and provide them with localized insights and solutions,” commented Seyi.
In the interview, Seyi also discussed the launch of a new business vertical, Development Studies, and the establishment of Afrikan Insights, a sister company specializing in unparalleled data collection services across Africa. These initiatives position Pierrine Consulting as a key player in providing global brands with direct access to high-quality insights for informed decision-making on the continent.
“Our new business vertical, Development Studies, and the establishment of Afrikan Insights demonstrate our commitment to serving the distinctive needs of our clients and providing them with the most accurate and valuable data,” explained Seyi.
While pushing external boundaries, Pierrine Consulting also retained its ISO certifications, reaffirming its unwavering commitment to maintaining the highest standards of quality and integrity in all processes. Seyi expressed gratitude, stating, “Our achievements are a testament to trust, open communication, and a commitment to upholding the highest standards of quality and integrity.”
Looking ahead to 2024, Seyi shared his vision for Pierrine Consulting. “In the coming year, we will boldly transform into a tech-focused consultancy, offering brands innovation that resonates across the continent. We believe that technology will play a crucial role in shaping the future of market research,” emphasized Seyi.
Pierrine Consulting recognizes the pivotal role played by its esteemed clients, partners, and the broader market research community, acknowledging them as the driving force behind the success witnessed in 2023. The company invites all stakeholders to join them on this exciting journey as they continue to redefine industry standards and shape the future of brands in 2024. “We are grateful for the trust and support of our clients, partners, and the market research community. Together, we will continue to push boundaries, innovate, and drive meaningful change in the industry,” concluded Seyi.
