​L’Oréal Egypt has marked a significant milestone by appointing Mohamed ElAraby as its new Managing Director, the first Egyptian national to assume this leadership role.

With over 15 years of experience in the beauty industry, ElAraby is poised to steer the company toward enhanced growth and innovation, strengthening L’Oréal’s market presence in Egypt and contributing to the local economy.

ElAraby’s extensive background encompasses both regional and global markets, equipping him with the expertise to navigate Egypt’s dynamic beauty sector. His career at L’Oréal began in 2010, and he has since held several key positions. Notably, as Marketing Manager for Garnier-Maybelline, he played a pivotal role in launching the Maybelline brand in Egypt. In 2014, he transitioned to L’Oréal Paris in Paris as Marketing Manager for the Middle East and Africa region. By 2017, ElAraby was appointed General Manager for L’Oréal Dermatological Beauty in Egypt, and later, in 2020, he took on the role of General Manager for L’Oréal Dermatological Beauty in the Middle East.

Expressing his enthusiasm, ElAraby stated, “I am honored to be the first Egyptian Managing Director of L’Oréal Egypt. Throughout my career at L’Oréal, I have been grateful for the trust, support, and invaluable experiences that have prepared me for this significant opportunity.”

ElAraby’s appointment reflects L’Oréal’s commitment to nurturing local talent and underscores the company’s dedication to the Egyptian market. His leadership is expected to drive innovation and excellence, aligning with L’Oréal’s global vision of creating beauty that moves the world.